Change has been part of the GOEX story since our
beginning 24 years ago. In fact, some might say that’s a
big reason for our success.
We always ask how we could do something better
or less expensively. By being willing to evolve and
respond, we’ve stayed relevant, and our customers
have benefited.
When we were new kids on the block, we found
applications for our products in markets that weren’t
well served, mainly graphic arts and the print-on-plastic
markets. Although printing has diversified from screen
to flexo to litho, digital and other methods, we still sell a
great deal into the ever-changing print market.
In 2007, we identified shortcomings in medical
packaging that historically required a silicone release
agent. Some customers didn’t want silicone in their
manufacturing locations. Once again, we looked for a
better way and expanded our portfolio with GLIDEX®,
a better performing polyester with a non-silicone
denesting system.
Over the years, we’ve developed many medical
packaging products as we saw market needs evolve.
In 2011, continued pricing pressures gave us another
opportunity to do something better for our customers.
When there’s just one supplier for a popular product,
buyers don’t get a lot of price concessions. This was
the situation with PETG 6763, and the market had no
choice but to pay the prevailing price for this medical
packaging plastic.
We took a different route. What if we had a product
that performed similarly to the leading offerings, but
at a more favorable economic position? Instead of
accepting that nothing could be done about price, we
built an alternative – a cost-effective, high-performance
material called MEDEX® 641.
Because of our constantly evolving approach, we
typically don’t offer just one product for a market, but
several. We still supply many legacy products, but we
also look to the future, and we ask our customers to
accompany us on the journey. Customer input is valued
and included as we go forward with new products.
We listen at trade shows, symposiums and other
events. You benefit from our well-rounded portfolio,
because you never have to compromise on your
choices. And if we don’t have the product you need
today, we encourage direct dialog to determine what
makes sense to develop. Let’s explore some “what if”
scenarios together.
Download the Full Newsletter Now: GOEX Sheetline Volume 12